One of scholar "Wu Minsu", faculty member of Journalism and Communication in CUC presented a case study of China Daily. She talked about the use of new media strategies used by China Daily. Below is the abstract presented by her in the conference.

Topic: Strategies of English-language Print Media in the Era of Media Convergence

Abstract: In the new media age, China's English-language print media witnessed enormous change in the way they generate news and audience consume their "products". As technology develops, the integration of many media forms like mobile phones, newspapers, networks and video is also growing rapidly. Thus, China Daily, one of the leading English-language news organisations in China, has created a wide range of digital platforms to rise up to the challenges posed by the trends of media convergence. the key objectives of this essay are to provide a brief introduction to the status quo of China Daily's new media development, to elaborate its approached for addressing the issues emerging from the new media development, to elaborate its approaches for addressing the issue emerging from the new media development process and to discuss their inspiration to the English-language print media in China.

Keywords: China Daily, Media Convergence, New media development, Print Media