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South Africa World Cup a very sound investment for the sponsors!
Sources of the car manufacturer Chevrolet have explained that having the rights over the images of the Spanish players in South Africa, “is what is helping the most” and added that already during the previous stages of the World Cup the advertisement ROI (return over investment) of Chevrolet Spain “already doubled the initial investment”.|
Other sponsors, Banesto (bank), launched the special “seleccion” deposit that initially was paying a 3% interest and that after winning the world cup has gone up to a 4%, that will cost the bank 10 million Euros. Sources of the bank said that “although this we were wishing for Spain to win the World Cup”.
Many other companies that have operations in Spain have also been “blessed” by the fact of Spain winning the World Cup. For example, Adidas, that equips the national team, has seen how the sale of Spanish shirts has rocketed and some sources say that they have already sold over 1 million shirts worldwide.
Soft drinks and Pizzas
South Africa has not only raised the fans’ spirit but has shooted up to a 60% the sales in the hotel and restaurant sectors with beer sales up a 15%, soft drinks 20% and pizzas 42%. Those bars and restaurants well equipped and that have displayed large screens Suráfrica no solo ha levantado los ánimos de la afición, sino que también ha disparado hasta un 60% las ventas en hostelería, y el consumo de cervezas (15%), refrescos (20%) y pizzas (42%). El secretario general de la Federación Española de Hostelería, Emilio Gallego, ha señalado que la retransmisión de los partidos de la selección ha favorecido, and audio equipments have seen their business increase in between a 20 and a 30% when Spain was playing, this increased junped to almost a 60% during the World Cup final between Holland and Spain.
In the case of Coca-Cola, sales of their main products in bars and restaurants have gone up to a 20% in each match the Spanish team has played.