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Do you think Hollywood movies, coca-cola, KFC is the US the typical symbal of US soft power? Then you are know. The best soft power of US, is the advanced techonology, science and prestigious universities.|
By Ahmed Zewail / June 28, 2010
In today’s world, America’s soft power is commonly thought to reside in the global popularity of Hollywood movies, Coca-Cola, McDonald’s, and Starbucks. But the facts tell a different story.
In a recent poll involving 43 countries, 79 percent of those surveyed said that what they most admire about the United States is its leadership in science and technology. The artifacts of the American entertainment industry came in a distant second. What I, as a young foreign student in the 1970s, found most dynamic, exciting, and impressive about the US is what much of the world continues to value most about America today: its open intellectual culture, its great universities, its capacity for discovery and innovation.
By harnessing the soft power of science in the service of diplomacy, America can demonstrate its desire to bring the best of its culture and heritage to bear on building better and broader relations with the Muslim world and beyond.
But perhaps most significant was that I came to appreciate the extent to which science embodies the core values of what the American Founders called “the rights of man” as set forth in the US Constitution: freedom of thought and speech, which are essential to creative advancement in the sciences; and the commitment to equality of opportunity, because scientific achievement is blind to ethnicity, race, or cultural background.
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