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A Chinese artificial intelligence (AI) mobile application, called ZAO, has gone viral after its debut last week, rapidly topping Apple's App Store in the category of entertainment in China. Based on its face recognition technology, it enables users to replace the faces of celebrities with their own in movies or TV series. They can choose from a pool of video clips and upload a photo of their faces. Despite its popularity and novelty, many are concerned about their personal information, photos, and footage being transferred and used elsewhere without their consent.|
Fair to say, in the age of social media and information technology, it's never easy to prevent personal information from leaking to the public. However, the biggest controversy over this app lies in its terms and conditions which are quite unfair. First, they give the app a permanent and irreversible right to access and transfer the user's information for free. Furthermore, this right also applies to user profiles, images, and content. Third, it allows other platforms and ZAO's parent companies to re-edit and re-use the existing content.
Such a provision does not effectively protect the privacy of users. So how can AI do it without invading users' privacy in the future?