May 5, 2018: View of the Jiankou section of the Great Wall in Beijing's Huairou District. /VCG Photo
The Jiankou section, the most renowned part of the Great Wall thanks to its steepness and tortuousness, was built during the Ming Dynasty (1368-1644) and has suffered for years of weathering and man-made damage.
"This is the first time for us to work with non-government funds to renovate the Great Wall," said Li Xiaojie, director of the CFCHC, adding that the use of social platforms is expected to attract more attention towards the Great Wall and its protection.
Besides financial support, Tencent also pledged to better promote the culture of the Great Wall with its digital resources.