This post was edited by ceciliazhang at 2018-2-7 10:18|
(The Washington Post) Mercedes-Benz, the German luxury car manufacturer, posted an image on the social media site Monday of a white coupe parked on the beach, just out of reach of the frothy waves behind it.
“Look at situations from all angles, and you will become more open,” a quote superimposed on the photo read. The quote was attributed to the Dalai Lama and appended with #MondayMotivation, a popular hashtag that surfaces at the start of each workweek.
Underneath the photo was the line: “Start your week with a fresh perspective on life from the Dalai Lama.”
Within hours, angry Chinese Instagram users had flooded Mercedes-Benz's account to express outrage that the automaker had quoted the spiritual leader of Tibet in a post that appeared in their feeds.
Not long after, Mercedes-Benz deleted the Instagram post in question — coupe, beach, Dalai Lama quote and all — and subsequently published an lengthy apology on Weibo, a Chinese microblogging site similar to Twitter.
“This morning, we released a very incorrect message on international social media,” the apology began. The automaker said it had offended the feelings of its consumers and employees in China. “In light of this, we will immediately take measures to deepen our understanding of Chinese culture and values, including our overseas colleagues, to ensure this won't happen again.”