Author: laespanora

10 cosmetics brands that dominated China in 2017 [Copy link] 中文

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Post time 2018-1-29 13:30:36 |Display all floors

7. Shiseido

In 2017, inspired by the philosophy of Japanese traditional cuisine, Shiseido launched a new line of skin care products called Waso. The name is derived from Wasoku, a traditional Japanese cuisine, that advocates the selection of fresh ingredients and minimal use of seasoning to enhance the flavour of the food. The packaging of the Waso line is simple, standing out from flashier brands. As an “entry-level line”, Waso shows dedication to attracting younger consumers. In 2017, Shiseido had two Chinese ambassadors: Huang Xuan and Tang Yan. Gao Yunxuang also joined the brand to endorse their sunblock cream.


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Post time 2018-1-29 13:31:24 |Display all floors
8. Clé De Peau

Inspired by “Chinoiserie,” Clé De Peau launched “Clé de Peau Beauté Rouge Allegro n” lipsticks (480 yuan) in 14 rich and creamy shades. The packaging employs the classic CDP mazarine and gold angular design. Wang Luodan and Wang Lihong joined the 2017 campaign for the high-end Japanese brand.

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Post time 2018-1-29 13:31:56 |Display all floors
9. Sulwhasoo

Skin “brightening” is a constant pursuit for Korean cosmetic products. Snowise EX Whitening Serum (1,340 yuan for 50ml) is the most expensive item in Sulwhasoo’s new collection. The packaging uses an iridescent pearl-like texture on the bottom in combination with a white silver top. A sense of the pure and natural is conveyed. The ingredients in this line are marketed as natural and rare traditional herbal medicines. Sulwhasoo has worked with successful females such as writer Zhang Xiaoxian, Olympic medallist Wu Minxia and singer An Yixuan.

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Post time 2018-1-29 13:32:20 |Display all floors
10. HERA

Signia ampoule (1,800 yuan for 50ml), the anti-ageing cream with narcissus essence, is even pricier than Sulwhasoo’s new essence. While both brands tout the benefits of plant extracts, Signia ampoule attempts to communicate a more hi-tech product, packaged in a tall, long bottle in dark gold with two different textures. Model He Sui and actress Wang Ou endorsed the product.

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Post time 2018-1-30 04:52:41 |Display all floors
Tell me one brand that is not listed by Greenpeace for being toxic and endocrinologist disruptive for humans
Round Up is good for developing the mind

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