Views: 21815|Replies: 11

10 cosmetics brands that dominated China in 2017 [Copy link] 中文

Rank: 2

Post time 2018-1-29 11:49:07 |Display all floors
Beauty and make-up are a woman’s best friends. In 2017, what were the big hits and launches in the luxury fashion world?

makeup.jpg


While a Hermès handbag or a pair of Christian Louboutin heels might require some serious saving, a Chanel lipstick lets a woman experience luxury without the expense. Luxury cosmetic lines are lucrative themselves, even without taking into account their power in establishing a relationship with younger consumers.

According to DBNDate, the post-95 generation is becoming the main buying force for cosmetics in China, and premium cosmetic brands are becoming more important to the China market.


What were the big hits in the world of high-end beauty in 2017? We rank the different approaches among the leading players, with European luxury brands still selling conventional anti-ageing products in glamorous packaging, while Asian brands have shifted their focus to younger demographics with a lighter luxury style of natural beauty products.

Use magic tools Report

Rank: 2

Post time 2018-1-29 11:49:36 |Display all floors
1. Chanel

The French brand is known for iconic red lipsticks, and at Christmas, Chanel launched a feast of red. The Numeros Rouges collection (225 yuan/HK$270) is highlighted by four limited edition red lipsticks, each placed in a “rare red-lacquered click case”. The all-red theme successfully catered to Chinese customers’ tastes, earning the nickname of “China red” on Chinese social media. In July, 2017, actress Liu Shishi was enlisted to promote Chanel’s make-up lines.

Use magic tools Report

Rank: 2

Post time 2018-1-29 11:50:18 |Display all floors

2. Dior

If red is classic Chanel, classic Dior is gold – another colour favoured in China. For its 2017 holiday collection, Dior added five limited edition shades to the Diorific lipstick line (350 yuan), each packaged in what Dior calls a “jewel-like gold case”, which resembles two conjoined light bulbs. In addition to the novel-looking case, the lipstick is an unconventional crayon shape. The Diorific Khol holiday edition features a long-lasting formula, which is marketed as a “powder lipstick.” This year, actress Wang Luodan joined the campaign with adverts set in the south of France.


Use magic tools Report

Rank: 2

Post time 2018-1-29 12:35:37 |Display all floors
3. Guerlain

Guerlain released two new shades at Christmas. The 2017 limited edition Rouge G (480 yuan) follows the conventional design of Rouge G de Guerlain, the most luxurious lipstick collection from Guerlain, but with a gold and black case instead of the original silver. Guerlain paid big money in 2017 to have Yang Yang, Wang Ziwen and Fan Bingbing, who have reputations as great beauties and coveted brand ambassadors, represent the brand.

Use magic tools Report

Rank: 2

Post time 2018-1-29 13:24:37 |Display all floors
This post was edited by laespanora at 2018-1-29 13:29

4. LANCÔME

Three new shades, nude red, orange red and mauve red, were put into LANCÔME’s L’absolu Rouge collection (270 yuan, including a mini lotion and perfume) with a case designed for the 2017 holiday season. Based on the original L’absolu collection’s sleek black and gold case, the holiday edition has sparkling, golden-flake shading from the top down. Actress Liu Tao joined LANCÔME’s Spring Festival campaign at the beginning of 2017 to promote the brand.


Use magic tools Report

Rank: 2

Post time 2018-1-29 13:28:52 |Display all floors
5. Estée Lauder

In 2017, Estée Lauder launched Re-Nutriv, the skin care collection that contains black diamond truffle extract, which is believed to have anti-ageing and skin sculpting properties. A 25ml Re-Nutriv essence costs a whopping 3,800 yuan. The collection is packaged in gold embellished with silver and black. Besides the company’s primary brand ambassador Mi Yang, Estée Lauder engaged celebrities from various fields, such as Olympic diving gold medallist Guo Jingjing.

Use magic tools Report

Rank: 2

Post time 2018-1-29 13:29:18 |Display all floors
6. Helena Rubinstein

Unlike other premium cosmetic lines, Helena Rubinstein did not rush to launch a limited edition line in China. Instead, its Christmas set includes a full size 50ml Re-Plasty day and night cream (3,480 yuan). The Re-Plasty line features anti-ageing and self-repairing cosmetics. The pure black or white coloured bottles convey a more understated sense of luxury. Jia Jingwen is the brand’s ambassador in China, though they also cooperate with a wide range of beauty bloggers.

Use magic tools Report

You can't reply post until you log in Log in | register

BACK TO THE TOP
Contact us:Tel: (86)010-84883548, Email: blog@chinadaily.com.cn
Blog announcement:| We reserve the right, and you authorize us, to use content, including words, photos and videos, which you provide to our blog
platform, for non-profit purposes on China Daily media, comprising newspaper, website, iPad and other social media accounts.