On JD.com, customers need to make a reservation before purchasing Moutai Feitian.
According to the company’s annual report in the 2017 fiscal year, the company's revenue grew 59.4 percent to about 42 billion yuan ($7 billion) from January to September. During the same period, the net profits attributable to shareholders reached 19.98 billion yuan ($3.07 billion), up 60.31 percent year on year.
Reportedly, the share price of the company has risen from the beginning of 2017 to reach 715.86 yuan (around $107.4) on January 3.
Moutai is located at Moutai Village, southwest China’s Guizhou Province. According to Life Week, 10 percent of the province’s annual fiscal revenue comes from the company.
The company has made efforts to control the price and avoid speculation.
However, the craftsmanship limited the enlargement of the production scale of Moutai.
It takes at least five years to produce a bottle of Moutai, including the production of the distiller yeast and the liquor, storage, blending and package.
In addition, the climate, soil and water also affect the taste of the liquor, which means that Moutai can only be produced in Moutai Village.
Every year, the factory is busy during the Double Ninth Festivals, during which technicians need to add ingredients and water into the liquor.