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Starbucks Unicorn Frappuccino slammed by lawsuit [Copy link] 中文

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Post time 2017-5-7 17:21:02 |Display all floors
Starbucks was charging for its limited-time "Unicorn Frappuccino," according to a lawsuit filed by a New York city cafe called The End. The cafe is suing Starbucks over the drink, claiming the sugary Frappuccino overshadowed its "Unicorn Latte." The End, which is owned by Montauk Juice Factory, started selling its Unicorn Latte in December and applied for a trademark on the drink in January. While Starbucks' colorful unicorn Frappuccino was made with ingredients including sugar and natural and artificial flavors, The End's Unicorn Latte, which the cafe says took six months to develop, is whipped together with artisanal ingredients like dates, ginger root and algae that might appeal to hipster enclaves. Neither drink contains coffee. The cafe is seeking unspecified compensation and a public apology. A spokesperson for Starbucks said the lawsuit is without merit. The unicorn Frappuccino, sold between April 19-23, was the company's first new Frappuccino flavor this year. While The End is seeking a trademark for its Unicorn Latte, many unicorn-themed foods are  popular on social media, including a recent rage for "unicorn toast," which is toast spread with rainbow-colored cream cheese. The End claims Starbucks' version of a unicorn-themed drink created a misperception that the small cafe was copying the giant coffee chain, the lawsuit claims. "This widespread confusion was made worse by the derision and ridicule that Starbucks' Unicorn Frappuccino encountered upon launch," the lawsuit alleges. Starbucks' unicorn Frappuccino appeared to be a hit, at least based on social media buzz. The new drink comes at a sensitive time for Starbucks, with a new chief executive at the helm and a sales slowdown in 2016 that came amidst an unpopular change in its loyal program. The coffee giant is also dealing with competition from smaller stores that appeal to younger consumers. A whiff of unicorn magic may be giving a boost to Starbucks' stock price. The shares have increased more than 9 percent this year, compared with a 6.8 percent gain for the S&P 500.


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