Author: linda_sun

Is Dolce & Gabbana meant to uglify China?   [Copy link] 中文

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Motika Post time: 2017-4-27 04:15

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This post was edited by sfphoto at 2017-4-28 03:09
seneca Post time: 2017-4-27 11:05
You seem to credit your compatriots with nil education that could inform their fashion shopping  ...

The reason why the Chinese nouveau riche buy Western luxury brands is to show off their newfound wealth to the poor masses, a socio-economic phenomenon called conspicuous consumption which appears in rapidly growing economies as enunciated in The Theory of the Leisure Class: An Economic Study of Institutions, by Thorstein Veblen. I think it's a natural result of economic growth which tends to widen socio-economic disparities. But as China becomes more of a middle-income country, consumption patterns will shift to quality goods as opposed to cheap stuff. That's where Chinese brands can stake out a claim for "affordable quality" instead of directly competing against Western brands known for "expensive luxury" and avoiding altogether the low-cost but no-profit trap of "mass-market quantity".

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