Advertisers pay top dollar to show commercials on the Super Bowl to a worldwide audience of tens of millions, and they’ve come up with some true classics over the years. Here’s a look back at 20 of the Super Bowl’s most memorable spots.
Directed by feature filmmaker Ridley Scott for ad agency Chiat/Day, the spot reportedly cost close to a $1 million — an unheard of sum at the time, though it’s peanuts by today’s standards. The spot was widely praised within the advertising industry, winning numerous accolades.
English actress and athlete Anya Major played the part of the rebellious woman representing Apple users, the only color in a cold, totalitarian nightmare. Apple updated the ad slightly in 2004, digitally adding an iPod and signature white earbuds.
(1979): A football player named “Mean” Joe Greene may not have been the first person on a casting director’s mind, but the Pittsburgh Steelers defensive tackle melted hearts in this encounter between a tired pro player and a young fan.