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Classic Commercials [Copy link] 中文

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Post time 2015-1-31 16:33:58 |Display all floors

Advertisers pay top dollar to show commercials on the Super Bowl to a worldwide audience of tens of millions, and they’ve come up with some true classics over the years. Here’s a look back at 20 of the Super Bowl’s most memorable spots.


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Post time 2015-1-31 16:35:44 |Display all floors

Apple “1984”

(1984): Apple Computer set the standard for buzz-creating Super Bowl spots with its preview of the then-upcoming Macintosh computer. Super Bowl audiences had never seen anything like it.


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Post time 2015-1-31 16:38:18 |Display all floors

Modeled after George Orwell’s Big Brother by way of MTV, and with peerless timing with the calendar, the spot crystallized the attitude behind the computer maker’s product launch.


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Post time 2015-1-31 16:40:35 |Display all floors

Directed by feature filmmaker Ridley Scott for ad agency Chiat/Day, the spot reportedly cost close to a $1 million — an unheard of sum at the time, though it’s peanuts by today’s standards. The spot was widely praised within the advertising industry, winning numerous accolades.


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Post time 2015-1-31 16:42:20 |Display all floors

Though the ad seemed to pit Apple against computer giant IBM, it was actually Microsoft that would turn out to be Steve Jobs’s real nemesis (for a while, at least).


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Post time 2015-1-31 16:44:50 |Display all floors

English actress and athlete Anya Major played the part of the rebellious woman representing Apple users, the only color in a cold, totalitarian nightmare. Apple updated the ad slightly in 2004, digitally adding an iPod and signature white earbuds.


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Post time 2015-1-31 16:46:08 |Display all floors

Coca Cola “Hey Kid, Catch!”

(1979): A football player named “Mean” Joe Greene may not have been the first person on a casting director’s mind, but the Pittsburgh Steelers defensive tackle melted hearts in this encounter between a tired pro player and a young fan.


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