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This post was edited by tedbrent at 2013-12-17 01:44|
tora916 Post time: 2013-12-17 00:23
Hollywood has been stale for sometime, IMO American film's future lies with the indies at this poi ...
What? Who told you that Hollywood has been in a funk? Don't you know that only several marquee American production companies, namely Warner Brother, Paramount, Universal, Dreamwork, or Columbia, are able to make high-grossing films and ring up buckets of dough from robust box-office sales in China?
Plainly, those so-called high-grossing Chinese movies, say, 小时代, which features hoity-toity young people from affluent families and their craziness, are no match for most if not all big-ticketed American flicks. And the only reason why would some Chinese movie-goers decide to watch such grotty, grubby and gormless Chinese movies, say, 小时代, is that they get paid by the production company making that film. The idea behind such scheming moves is the intention to create an illusion that this movie is a corker and widely followed by most movie-goers, who are actually hired to sing the praises of such movies by posting gushing movie reviews on Douban, Baidu or other Chinese websites that are popular in China. People in China call them 水军, who are part of viral marketing as well.
That said, we just can't pin blame on such seemingly beguiling moves hatched by our production companies and even talent agencies, insomuch as it's customary to cook up such marketing tricks in Western nations as well, albeit less brazenly.
I recall reading an article crafted by a proverbial British scribe, who stresses in that article that knowledge and innovation are indispensable ; a company has to invest a fistful of wampum on human capital and worthwhile plans aimed to foster productivity and creativity.
If our Chinese companies can heed such advice and start making big-picture plans , then they will have a chance to take on all the foreign juggernauts, including the hard-charging American production companies I have listed here .