Views: 14052|Replies: 33

Pizza chain apology after outrage at 'French Concession' address   [Copy link] 中文

Rank: 8Rank: 8

Post time 2012-2-27 05:06:26 |Display all floors
This post was edited by sansukong at 2012-2-27 12:52

Pizza chain apology after outrage at 'French Concession' address

By Xu Chi  |   2012-2-27  |  NEWSPAPER EDITION



Two people examine the menu outside the Pizza Marzano restaurant on Yongjia Road.




A DOWNTOWN restaurant has apologized for giving its location as "the French Concession," after angry locals branded



this "a colonial expression."

Shanghai residents were infuriated by the wording on promotional leaflets at the recently opened Pizza Marzano branch



on Yongjia Road in Xuhui District.

Yesterday, the United Kingdom pizza chain - known as PizzaExpress in the UK - issued a statement saying no offence had



been meant.

"Pizza Marzano is a British company and its management are British people who are not familiar with Chinese culture.



We never intended to offend Chinese people," the statement said.

And the Yongjia Road branch manager, who gave his name as Robie, said the phrase had only been used to make it


easier for foreigners to locate the restaurant.


He said the controversial promotional material had been removed after the launch, before the furore.

The controversy began when a local resident, surnamed Yuan, took his family to the restaurant and was surprised to see



leaflets boasting - in Chinese and English - that it was a "French Concession restaurant."

Yuan said he was angry to see the eatery using a "colonial term" to promote itself in the modern age and walked out.

On his microblog he asked: "How can the restaurant use terms relating to Shanghai's past under


colonial powers to hurt the Chinese people's self-esteem?"


Many web users agreed with Yuan's sentiments.



A netizen called Amoy asked: "Is Pizza Marzano suggesting that the Chinese did not have enough


dark days under colonial control? Do they want to prolong that control?"



"It's hard to believe a restaurant in Shanghai is taking pride in the city's old shameful days and


cashing in on bitter memories," wrote another web user.


Restaurant manager Robie said the term was widely used by expats to describe Xuhui and part of Huangpu District.

"Foreigners don't know street names well, but may have a clear idea if we say it's in the French Concession," he said.

While stressing that no offence had been meant, Robie said he could not understand why some locals were so angry



that they made abusive calls to the restaurant yesterday.

However, Gu Xiaoming, a history professor with the Cultural Heritage Protection Department of


Fudan University, said outrage was understandable.


"Locals are angry because the term symbolizes a shameful period in history when China was


invaded by foreign countries," Gu said.

"Such advertisements, published out of ignorance of history, should be banned without


consideration."according to Gu.


Gu also urged expats to learn more about the history of Shanghai and stop calling the area "the


French Concession".



"The French Concession" was a foreign concession from 1849 to 1943, covering Xuhui and former Luwan districts.


In 2001, a real estate company was fined 64,500 yuan (US$10,237) for stating in a leaflet that


an estate "retains the romantic atmosphere of the French Concession days."








FIRST NATIONS ( LAKOTA PEOPLE ) Heartbreaking - (Google Search for video) "to stay true to who you are. Never allow anyone make you different or think different about what it is you are created to be ...

Use magic tools Report

Rank: 8Rank: 8

Post time 2012-2-27 19:08:43 |Display all floors

RE: Pizza chain apology after outrage at 'French Concession' address

History is been taught in schools, no matter how painful it is, to make sure that the same history is not to be repeated at any cost. However, it would be very different if history is been used to spike the intended country it once victimised. That is rubbing salt into old wounds! It is most unethical and immoral for
one to do such act!

FIRST NATIONS ( LAKOTA PEOPLE ) Heartbreaking - (Google Search for video) "to stay true to who you are. Never allow anyone make you different or think different about what it is you are created to be ...

Use magic tools Report

Rank: 8Rank: 8

Post time 2012-2-28 01:36:02 |Display all floors
sansukong Post time: 2012-2-27 19:08
History is been taught in schools, no matter how painful it is, to make sure that the same history i ...

since you are in Malaya land, we dont expect you to know  how well  the Shanghai people  has maintain the Shanghai Bund.
I've made my living, Mr. Thompson, in large part as a gambler. Some days I make twenty bets, some days I make none. There are weeks, sometimes months, in fact, when I don't make any bet at all because ...

Use magic tools Report

Rank: 8Rank: 8

Post time 2012-2-28 04:15:28 |Display all floors

RE: Pizza chain apology after outrage at 'French Concession' address

In countries around the world, war relics were purposely left intact and maintained as reminders of the historical past of the country in question. The 上海外滩, or the Shanghai Bund is no exception, more so, it is in the midst of a very important commercial district in Shanghai and is a 'must visit' tourist's attraction and a well known landmark of Shanghai. It is said, if one has not visited the Bund whilst in Shanghai, one has not been in Shanghai!
FIRST NATIONS ( LAKOTA PEOPLE ) Heartbreaking - (Google Search for video) "to stay true to who you are. Never allow anyone make you different or think different about what it is you are created to be ...

Use magic tools Report

Rank: 8Rank: 8

2015 Most Popular Member Medal

Post time 2012-2-28 04:54:03 |Display all floors
seneca Post time: 2012-2-26 18:59
I don't understand what the ruckus was all about.

If you want history to be remembered, don't tamp ...

""I don't understand what the ruckus was all about.
If you want history to be remembered, don't tamper with geographical nomenclature.""

So you must be in favor of leaving well enough alone when it comes to geographic names everywhere.

---
Little-Known Black History Fact: Shameful Names
                            Date: Friday, February 26, 2010, 5:50 am       
By: Jackie Jones, BlackAmericaWeb.com
------------------------------------------------------------------------------------------

In 1955, at the request of the NAACP, an area near Temecula, Calif., called “Nigger Grade” – named for Nate Harrison, an ex-slave and settler – was renamed “Nate Harrison Grade.”
As unsettling as that may be, a more intriguing "Little-Known Black History Fact" is that in 1967, the United States Board on Geographic Names changed the names of 143 places throughout the country from “nigger” to “Negro.”
------------------------------------------------------------------------------------------
Do you want to tell the African Americans here in the USA they should get upset so easily?
People in this forum have pointed out many times that you keep your ethnicity a secret.
There's no wonder. You don't want any of your insensitive, boneheaded comments to be turned against you.



If capitalism promotes innovation and creativity then why aren't scientists and artists the richest people in a capitalist nation?

Use magic tools Report

Rank: 4

Post time 2012-2-28 06:59:29 |Display all floors
People will say anything to sell their crap.
What's on your mind...

Use magic tools Report

Rank: 6Rank: 6

Post time 2012-2-28 10:30:31 |Display all floors
French concession.jpg


Is it really mere "cultural difference"? After all, it is the Chinese who are managing this particular pizza joint.

Totally outraged: after all those years of development, it seems that we Chinese have never shaken off this inferiority complex.

Use magic tools Report

You can't reply post until you log in Log in | register

BACK TO THE TOP
Contact us:Tel: (86)010-84883548, Email: blog@chinadaily.com.cn
Blog announcement:| We reserve the right, and you authorize us, to use content, including words, photos and videos, which you provide to our blog
platform, for non-profit purposes on China Daily media, comprising newspaper, website, iPad and other social media accounts.