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What will it be after Geely merged Volve? [Copy link] 中文

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Post time 2010-3-29 08:59:46 |Display all floors
BEIJING - Zhejiang Geely Holding Group, China's No 10 automaker, sealed a binding deal on Sunday to buy ailing Swedish luxury car brand Volvo from US giant Ford for $1.8 billion.

The agreement was signed between the two automakers in Goteborg, Sweden
The deal is China's biggest overseas auto purchase and represents the most ambitious move by a homegrown auto brand, said analysts.

Ford has been trying to sell Volvo since late 2008 to focus its resources on managing its core Ford, Lincoln and Mercury brands. The sale deal is expected to free up cash for the No 2 US automaker.

Geely, an independent automaker that has struggled to raise its profile in overseas markets, has long coveted a stronger foothold in Europe.

it sounds so exiting that china's homegrown brands has kick its ambitous steps foward worldwide.
but we should be still wary of the potential risks of this kind of acquisition for chinese homegrown companies are always lack of such experience.

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Post time 2010-3-29 14:38:17 |Display all floors

Reply #1 tamson's post

Developed cuntries has many laws that protects the workers in those automobile companies....

Doubt Geely can just buy Volvo and cart it over to Zhejiang......
Many conditions that is guaranteed by the welfare state of Sweden...


so, it's just probably to gain the PATENTs, doubt Geely can benefit more....
maybe some spare parts supply to Volvo, some benefit of using showroom of Volvo....

don't know for sure, but just guessing.....
don't want to know the details, too much information in my head already....

ha ha ha

Green DRagon
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Post time 2010-3-29 14:40:37 |Display all floors
Actually, China isn't extending a brand overseas. It's purchasing an overseas marque and selling it overseas.
"Justice prevails... evil justice."

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Post time 2010-3-29 14:47:14 |Display all floors

Reply #3 interesting's post

I think TATA should move LAND ROVER, and JAGUAR production to India......


IF THEY CAN DO IT legally!

ha ha ha


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Post time 2010-3-29 15:02:58 |Display all floors
Originally posted by tamson at 2010-3-29 08:59
BEIJING - Zhejiang Geely Holding Group, China's No 10 automaker, sealed a binding deal on Sunday to buy ailing Swedish luxury car brand Volvo from US giant Ford for $1.8 billion.

The agreement w ...



a New Brand name will EMERGE - GEEVOLVER,


that;s all
What's on your mind now........ooooooooooooooo la la....Kind Regards

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Post time 2010-3-29 15:09:35 |Display all floors

Reply #5 caringhk's post

yeah rite....

let's see the descendence of General Chiang Kai Shek clans in Zhejiang comes up to take advantage of the VolVo marketing network.....maybe a new Volvo model, made in Zhejiang....

is there any laws against use of Volvo brand when manufactured not using Volvo facilties.....
What are the details of the agreement....
must be voluminious to protect Swedish workers!



ha ha ha


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Post time 2010-3-29 16:39:10 |Display all floors
GD,

They could but it would probably cause the brand to collapse. People want Jaguars because they're British sports car. It's the same basic reason that BMW and Mercedes rarely discuss the fact that some of their models are produced in the US. Toyota likes to keep a lid on their US production, too, unless there is political pressure about.
"Justice prevails... evil justice."

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