（People's Daily）“Elon Musk began learning to programme at the age of 9. Mark Zuckerberg started at 10. Bill Gates wrote his first software program at the age of 13.” These words come from a commercial used by many coding institutions for children in China. In recent years, an increasing number of parents are enrolling their children in extracurricular coding classes, hoping to give them a head start in today's online and computer-centric world.
According to the “China’s Children Programming Industry Research Report” released by iResearch, as of October 2018, the market size of the children's programming industry was worth about three billion to four billion yuan (446 million to 595 million US dollars), and the user scale was approximately 15.5 million people.
With the expansion of this niche market, the emerging industry of children's programming education has received considerable financing. According to public reports, in 2017, nearly 20 coding education institutions for children in China received funding. The most prominent institution is Codemao. After receiving 120 million yuan (17.82 million US dollars) in Series B financing in November 2017, Codemao got a new round financing of 300 million yuan (44.55 million US dollars) just six months later.