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World Cup Winner:"all in or nothing"or"risk everything"? [Copy link] 中文

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Post time 2014-7-9 18:55:51 |Display all floors
This post was edited by moonshooter at 2014-7-10 12:01

World Cup is not just a competition in sport but also in profits.ADIDAS company has sponsored FIFA since 1970,compared with NIKE,who has merely stepped into this sphere for 20 years, no doubt ADIDAS the leader in football market.However,ADIDAS' status faces challenge from NIKE.Sometimes,I even think NIKE is the main sponsor.
ADIDAS produced their World Cup-series advertisement,called"all in or nothing"(成王败寇),while NIKE's called "risk everything"(博上一切).I think mos common audience would prefer NIKE,for the spirit it advocated carries courage,strength,no matter you are a loser or a champion,you could feel that indiscriminately."all in or nothing"appears a little result-oriented.That could not root into customers' heart easily.





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Post time 2014-7-9 19:02:52 |Display all floors
This post was edited by St_George at 2014-7-9 19:10

They wont be queing up to sponsor Brazil any time soon  
Your own mind is a sacred enclosure into which nothing harmful can enter except by your permission. Arnold Bennett

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Post time 2014-7-9 19:07:08 |Display all floors
ADIDAS supported 9 teams,two of them went into quater finals,which are Gerany and  Argentina,the other two,Brazil and Holland are spnsored by NIKE.The hoster Brazil surely attracted the world's focous,that brought numerous profits to its supporter.Among the top 10 football stars who has the most commercial influence,NIKE cooperated with 6 of them,ADIDAS only signed deals with 3,the biting Suarez is also involved,which did ADIDAS a disservice.


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Post time 2014-7-9 19:11:30 |Display all floors
This post was edited by moonshooter at 2014-7-10 12:02


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Post time 2014-7-9 19:11:44 |Display all floors
moonshooter Post time: 2014-7-9 19:07
ADIDAS supported 9 teams,two of them went into quater finals,which are Gerany and  Argentina,the oth ...

They're burning their shirts over in Rio right now i believe...
Your own mind is a sacred enclosure into which nothing harmful can enter except by your permission. Arnold Bennett

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Post time 2014-7-9 19:29:09 |Display all floors

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Post time 2014-7-9 19:32:19 |Display all floors
St_George Post time: 2014-7-9 19:02
They wont be queing up to sponsor Brazil any time soon

what a tragedy,but maybe because they loss two major experienced players.the famous star,like Marcelo,did not perform that bad

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