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IKEA stores are treated as a home from home   [Copy link] 中文

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Post time 2014-7-7 20:50:00 |Display all floors
This post was edited by btfx at 2014-7-8 10:36

Millions of Chinese people visit IKEA stores every year, but if you think that they come and end up buying something, you are totally wrong. Many of them lay down on soft beds, cover themselves with fluffy blankets and nap, escaping the summer heat. Although some shoppers who are genuinely there to shop think that this behaviour is off-putting, IKEA has often taken a tolerant stance on the disrespectful behaviour of its customers, its policy being that if people visit the store for other reasons, they are more likely to return to buy something.

It is also said that IKEA stores are treated as a home from home not only by Chinese customers. IKEA stores across the globe are facing similar problems. An Israeli shop let a drunk woman sleep for hours after she vomited on a showroom couch. New Yorkers and Germans alike have been using the furniture store's free creche to release themselves from the responsibilities of parenthood and to have some free adult time.

What do you think of such behaviours? If you were the boss of IKEA, what measures would you take to treat these customers?




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