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Woman PhD Returns to Her Hometown, Starts Local Farm Products Brand

Viewed 615 times 2018-12-7 16:41 |System category:News

Doctoral Mother Returns to Her Hometown to Start Local Farm Products Brand
Yu Chun (L) chats with employees at a chicken farm in Tiantou Township of Yuexi County, Anhui. [workercn.cn]

 

A mother with a doctoral degree in medicine returned to her hometown in Yuexi County, east China's Anhui Province, a few years ago to start an online shop and help locals shake off poverty.


Yu Chun, who was born in Yuexi, received her doctorate from Peking University. She once worked as a civil servant in Guangzhou.


During her pregnancy, she often ate local specialties brought from her hometown. She found such foods to be healthy and nutritious. 


However, they were not well-known on the market due to the lack of promotional channels.


At this time, Yu decided to resign and returned to her hometown to raise awareness and sell high-quality specialty goods through e-commerce.


Thus, in 2014, Yu created the online brand Dr. Mother. She developed growing and breeding bases and worked with rural cooperatives to sell eggs and kiwi fruits to all parts of the country so as to help impoverished people in mountain areas increase their incomes.


Nowadays, the annual sale revenue of goods on Yu's e-commerce platform has reached 10 million yuan. 


Moreover, her company also expanded its industry chain to produce and sell healthcare products. It was honored by officials as an E-commerce Demonstration Enterprise in Yuexi County.


Through decades of hard work, Yuexi County finally shook off its impoverished status in August 2018. 


"The lucid waters and lush mountains of my hometown are our greatest source of assets," said Yu proudly.

 

Doctoral Mother Returns to Her Hometown to Start Local Farm Products Brand
Yu Chun (R) consults with members of a cooperative in Tiantou Township. [workercn.cn]

Doctoral Mother Returns to Her Hometown to Start Local Farm Products Brand
Yu Chun works in her office in the e-commerce industrial park in Yuexi County. [workercn.cn]

Doctoral Mother Returns to Her Hometown to Start Local Farm Products Brand
Yu Chun feeds chickens at a farm in Tiantou Township. [workercn.cn]

Doctoral Mother Returns to Her Hometown to Start Local Farm Products Brand
Yu Chun inspects farm produce in Tiantou Township. [workercn.cn]

 

(Source: workercn.cn/Translated and edited by Women of China)


http://www.womenofchina.cn/womenofchina/html1/people/everyday/1811/6777-1.htm


(Opinions of the writer in this blog don't represent those of China Daily.)


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