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Reply #13 caringhk's post
I think PERODUA might be making an attempt to REPOSITION their market niche.|
Now the PECKING ORDER is as such....
(1) Perodua -with Kancil, Kenari, Kembara initially as the "entry level", "2nd car option".
It did well with 40% of the market! .......Rmb45,000 to Rmb80,000....skewed to the lower end.
(2) Proton - mid range car models, Saga, Wira, Waja.....Rmb60,000 to Rmb100,000 range. ...skewed to the middle range.
It does pretty solid business....about 40% of the market.
(3) UMW (Toyota), Oriental (Hyundai), Tan Chong (Nissan), Naza (Kia and AP business) and Honda (jv with hicom, oriental)
takes the top CITY CENTRE, middle class market!
Rmb120,000 to Rmb300,000 range cars....about 20% of the market!
(4) The top 2% would be the Mercedes (Si Khiong star, Daimler), BMW (Sime Darby), Volvo, Saab, etc.
So, with the MYVI and its Rmb90,000 to Rmb120,000 being so successful and amounting to 50% of its vehicle sales since last year...
I feel PERODUA is ready to relinquish PROTON to the "Entry Level Market".....
Which would make it easier for the CABINET to agree to sell PROTON to NAZA...
and maybe use PROTON as base for CHINA MODEL Assembly in Malaya!
While the market in Malaysia for entry level, 2nd car would only be 200,000 to 300,000 units....
market in Thailand, Indonesia, Phillipines and Taiwan would be double or triple it!