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20 Global-Issues Ad Campaigns You Can’t Ignore [Copy link] 中文

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(Source: Whenonearth)

The overwhelming flow of advertisements around us sometimes make us annoyed but it is also not rare to stumble upon some ad campaigns that make us wonder, force us to think, and inspire us to take actions! We combed the Internet to make a list of 20 powerful global issue ad campaigns published in the last couple of years that have caught our attention, shocked us, and struck a chord in our hearts.

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1. Save Paper. Save Earth.

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Paper is made of trees. So, using more paper means cutting down more trees, resulting in adverse effects on the environment. Denmark’s Saatchi & Saatchi advertising agency has created a shocker, showing the map of South America continent turning from green to black with the excessive use of paper.
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2. Take Action for Real. Not In Facebook.

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Singapore’s Publicis advertising agency has mocked our overwhelming attachment to social media and the tendency to avoid our humanitarian duties just by showing superficial sympathies on social media platforms. It urges us to take action for real and to change life for real.
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3. Auto-Complete Truth

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Auto-complete Truth is a campaign focused on women’s rights, empowerment and gender equality created by Memac Ogilvy & Mather Dubai in connection with UN Women. This 2013 campaign was shared more than 150,000 times on acebook, making it the most-shared item of the year on Adweek.com.
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4. Stop Drunk-Driving! Stop Violence!

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Drunk driving is an alarming issue in every corner of the world. It costs lives and causes plight to many families. So,Brazilian advertising company Terremoto Propaganda calls out for stopping the violence by stopping drunk-driving.
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5. No Shark Is More Terrifying.

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The perpetual contamination of nature has damaged the natural environment and jeopardized the lives of thousands of sea creatures. It is terrifying to catch a glimpse of a shark at sea. However, in this ad for seeking fund for nature, Turkey’s advertizing agency DDB&CO pictures how horrifying it would be if there were no shark at all!


6. Breathing or Taking Bullets?

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Air pollution is a global problem, which is causing death and disease to millions of people around the world. This ad represents chimney funnel as the barrel of a pistol, suggesting the deadliness of this natural disaster.
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任它花开花落,一笑而过!

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7. Our Apathy, Their Death.

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This powerful ad bird conservation from South Africa’s advertizing agency TBWA shows how our callousness is leading to the deaths of wild animals. It implies that thousands of animals will die if we don’t become conscious about the management of waste materials.


8. When You See A Tuna, Think Panda

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This ad campaign from Sea Shepherd Conservation Society aims at highlighting the plight of Tuna overfishing by challenging you to find empathy for creatures that do not fit our mold of “cuteness”.
Smile at whatever happens.
任它花开花落,一笑而过!

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