I'm not entirely sure why this ad considered racist. Does skin color really matter?|
(Time) Dove apologized Saturday following outcry over an advert it published to Facebook that many considered to be racist.
The ad is a three second GIF that promotes Dove's body wash and shows a black woman peeling off a dark shirt and transforming into a white woman in a beige shirt. The white woman peels off her shirt to reveal another woman.
"An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused," Dove, which is owned by Unilever, tweeted. The offending ad has been removed.