This post was edited by Hinge at 2017-3-9 15:43|
Amazon books, Amazon Go piloted in Seattle, and Project X is on its way, all seems that Amazon is going to beef up offline. While in Alibaba, according to Jack Ma last year:”in 2017, e-commerce will fade away, and ‘new retail’ is bumping up, which refers to offline and online shopping combine with logistics.” since Amazon and Alibaba are both e-commerce titans around the world, their affection in commerce is unquestionably.
However, retailers and e-commerce are transferring to a whole-channel retail system such as O2O,O2M, and this is obviously a global trend, so Jack Ma’s words is more like a summary rather a future plan. The way offline mingles with online is the prior.
Amazon uses technology to simplify and improve shopping. In brick-and mortar stores of Amazon, you have to have a Amazon account, which helps you to check out without waiting, also everything there is available online, further more, if you’re a prime member, then you could enjoy discounts both online and offline in Amazon. Customers get convenience, and Amazon gets data. While Alibaba has already invested some offline enterprises like Suning, Haier, and it is ready to buy Intime Retail, a department store among the best in China.
According to some experts, the bricks-and-mortar are just like display places, then people could buy them online, because fake and unfit commodity are regarded as a main reason that e-commercial decrease.
An Internet remark draw my attention, that reads: online and offline is the same, cause people are actually more interested in following the trend rather than they thought online shopping is much better than offline.