I have often bemoaned the fact that rice in China is tasteless, watery, unsalted. Do you know that the Chinese are doing themselves no favour by eating so much rice? It is bad for their teeth, their breath and digestion.
I understand why Chinese learnt to brush their teeth as early as the Tang era. But their teeth have not become any better over the last 1200 years. Nor their health.
In the U.S.A. people eat Uncle Ben's rice, which, o matter how you prepare it, always is a little what the Italians call "al dente" (your teeth have to do some work). If Chinese ate brown rice they would kill several birds with one grain of rice: eating healthier, eating to chew, and eating a tastier rice.