Oct 28, 2020, 09:37
1. We looked at little but screens.
Between squinting at spreadsheets, bingeing Netflix’s “Tiger King” (twice) and doom-scrolling news on Twitter, we’ve become a species whose devices are our primary, if not quite sole, view on the outside world. According to a survey commissioned by optical retailer Vision Direct, people’s average daily screen time has ballooned to more than 19 hours a day when accounting for viewing multiple devices at once (you know who you are). If this pace continues, a newborn with an average life expectancy will spend nearly 58 years bathed in the glow of laptops, smartphones, televisions and whatever screens 2048 brings. If this hurts your eyes just thinking about it, you’re not alone: Google searches for blue-light-blocking glasses have tripled since this spring.
2. Our couches became (soft) offices.
History’s greatest work-from-home pilot program unfolded as many skeptical office managers were forced to let employees log on from anywhere they found Wi-Fi. As we sprawled on divans, log-ins for meetings on the now ubiquitous video platform Zoom jumped from 10 million a day in December 2019 to more than 300 million a day by late March.
3. Zoom fulfilled all our social obligations (well, at first).
Between meetings, Zoom users hopped onto the platform for everything from board game nights to funerals. But like a man stranded on a deserted island chugging saltwater to sustain himself, we all soon learned how unsatisfying video chat can be. Doctors quickly christened that empty, exhausted feeling “Zoom fatigue.”
4. ‘Say “ahhh” right into your camera.’
We got our Zoom-fatigue diagnoses through the very same screen, as telemedicine and teletherapy visits became the norm. According to a survey by the American Psychiatric Association, the percentage of patients regularly using some form of telehealth with a professional rose from 2.1% pre-pandemic to more than 84.7% as of this summer.
5. Virtual field trips became a thing.
Teachers found creative ways to let their charges escape online classrooms before they went nuts. Virtual field trips are “a way to bring kids into a real-life experience,” said Jilleen Butler, who runs socalfieldtrips.com, which highlights 101 excursions including an interactive tour of New York’s Metropolitan Museum of Art, live streams of penguins, pandas and polar bears at the San Diego Zoo, live chats with rangers at Denali National Park and a 360-degree exploration of Mars via NASA’s Curiosity rover. Beats a trip to Costco.
6. ‘Going out’ got redefined.
Concerts and plays, film festivals, book tours and other cultural events all went virtual, too, for better or worse. Rolling Loud, the world’s largest hip-hop festival, usually attracts around 180,000 fans annually during its four sticky days in Miami. Postponed until September, this year more than three million people tuned in via Twitch, a live-streaming platform. “With virtual events, you’re no longer confined to the number of seats in an arena,” said Will Farrell-Green, head of music content at Twitch. “Regardless of where in the world you may be tuning in, you’re in the front row.”
7. Video dating became routine.
Dating sites quickly rolled out (or beefed up) in-app video features, letting users meet face-to-face or play icebreaker games without springing for an Uber or paying $18 for watery cocktails. Bumble said it saw a 70% increase in video chats this summer, while Hinge reported that 44% of users have now tried video dating. More than half of those surveyed by Hinge said they’re likely to continue to use it even after the pandemic runs its course—unless they find The One first.
8. We high-tech flexed at home.
With gyms closed nationwide and enough bread being baked to briefly cause a nationwide yeast shortage, housebound Americans needed ways to burn off the estimated 1,909 calories Users upped their workout frequency, too, from 12 per machine per month last year to 24.7 in 2020. The Mirror, a giant vertical screen that lets you enter workout classes and dial-up live personal trainers, said it’s seen a five-fold jump with the under-20 crowd this year.
9. And workout classes went online.
Those who don't have the space for gym equipment still logged into classes via video platforms like Instagram Live and Vimeo. Studios like Good Day Pilates in Manhattan added streaming options for their clients for $20 a week. “Pivoting online has been extremely valuable, giving us newfound flexibility and reach through an additional platform,” said founder Clara Baini, who added that she plans to continue offering on-demand classes even as cities continue to lift restrictions.
10. Families found new homes without ever stepping foot in them.
Though the world pushed “pause” in March, many people still had to—or chose to—change addresses. After first relying on shoddy video taken by tenants, landlords turned to companies like SmartRent, which, in a pivot, began creating self-guided interactive tours of living spaces so prospective lessees could safely explore at a distance. More than 33,000 families have toured spaces using SmartRent in 2020.
11. We fled subways for e-bikes.
Mass transit ridership plummeted by as much as 96% in cities like New York and Washington, D.C., in March and April. Meanwhile, sales of single-rider electric vehicles skyrocketed. Dutch e-bikes brand Vanmoof saw sales spike by 397% world-wide and 91% in the U.S. starting in April, compared to the previous year, during what the brand’s spokesperson Barry Bracken called a “mainstreaming moment” for the two-wheelers. “Changes in attitudes that might have taken place over the next 5 years have taken place in just the last 5 months,” he said.
12. We ordered in compulsively.
To keep our favorite restaurants afloat during the crisis (and avoid sparring in grocery aisles) delivery and takeout through Grubhub brands increased by 32% in the wake of the March lockdown with “millions of new diners trying Grubhub for the first time,” noted Sam Hall, the brand’s chief product officer. America’s most popular item? Spicy chicken sandwiches, for which orders shot up a whopping 299% compared to the first half of last year, according to Grubhub’s annual State of the Plate report. Maybe less surprising is the app’s top search term for 2020: “wine.”
13. Eating out went high-tech, too.
When able to reopen, restaurant owners swapped germy menus for placards with unique QR codes that customers could scan with their smartphone cameras to gain immediate access to the eateries’ websites. Many spots like Paulie Gee’s pizzeria in Brooklyn have become almost entirely contactless: Its in-house customers order and pay via smartphones; all the masked staff has to do is drop off drinks and pies and wipe down tables.
14. Digital payments hit a tipping point.
QR codes have also helped facilitate contactless payments. Scan them in apps like PayPal or Venmo—which saw a 52% increase in Q2 of this year—to quickly bring up profiles for the vendors and friends you want to pay. No need to interact with strange surfaces. Tap payments are also up in 2020, according to Mastercard. A survey it conducted earlier this year found that 46% of respondents are updating to tappable credit cards, seen as cleaner and faster than inserting or swiping.
15. We downloaded more books...
While most U.S. book stores were temporarily closed this summer, e-book sales climbed quickly, increasing by as much as 39% in June compared to the same time last year, according to Good E-Reader. This jump is largely buoyed by a 132.5% increase in sales of children’s and young adult titles. And while libraries locked their doors, borrowing e-books via Kindle or popular reading apps has risen 52% in 2020, per the e-book company OverDrive.
16. ...And watched more TV than ever before.
Thanks to the launch of new services like Peacock and HBO Max, and the reliability of a good old Netflix binge, connected TV viewing is up 81% year over year. That means American households watched 4 billion more hours of television in 2020 versus 2019, according to Nielsen. We apparently wanted a bigger “Big Bang Theory” bang: Sales of screens 65 inches and up soared 77% between April and June, compared with the same time a year ago, reported research firm NPD Group.
17. Films premiered in our family rooms.
While popular movie franchises like James Bond and the Fast and the Furious shelved their 2020 installments until further notice, family films like Disney’s “Mulan” were beamed straight to our home sets to feed our collective need for content fresher than “Chopped” marathons. While “Mulan” bombed amid its rushed Disney+ debut, grossing well less than half of its $200 million budget, “Trolls World Tour” broke digital box office records in April, bringing in $77 million domestic in its first week.
18. We ditched Disks for downloads.
Across the video-game industry, sales of playable downloads surpassed physical disks for the first time, earning $82.8 billion through August, according to Nielsen’s SuperData. That’s before the new Xbox and PlayStation consoles are released in November. Meanwhile, Nintendo’s Switch console, which is already 3 years old, celebrated a record spike in August, with sales shooting up 37% over the same month last year. Both the machine and its popular game “Animal Crossing: New Horizons” briefly sold out at many online marketplaces.
19. We tapped to buy tapioca.
E-commerce shot up across the board, with Nike CEO John Donahoe stating that, “Digital is fueling how we create the future of retail,” after the brand’s online sales rose 82% in 2020’s first fiscal quarter. Grocery sales through apps and websites saw one of the most significant upticks. According to online research firms Click Meets Brick and Mercatus, the number of people shopping for ingredients and snacks online nearly tripled compared with last summer, and in June online grocery sales increased to $7.2 billion, up from $1.2 billion in June of 2019.
20. We traveled...differently.
With international restrictions in place, those fueled by wanderlust took virtual walks atop the Great Wall of China, around Easter Island’s heads or through the Van Gogh Museum in Amsterdam. Some 2.2 million people have found inspiration or solace in photos posted on the Facebook group “View From My Window,” where members can share shots of the beautiful sites they spy everyday. Others hopped aboard “flights to nowhere” that took off and landed in the same spot after a few hours in the air—OK, maybe some trends won’t last forever.