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How many Chinese brands do you konw?   [Copy link] 中文

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Post time 2012-5-15 11:11:29 |Display all floors
A lot of products of global brands, like Apple, Nike, sonny,  are manufactured in China. However, few Chinese brands go globally, what a pity.

Do you know any popular Chinese brands?

At this time, Chinese are acquiring international brands around the world, Why can't Chinese companies successfully build their own brands overseas?


Do you have any idea on this?

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Post time 2012-5-15 12:54:55 |Display all floors
There are a few Chinese brands that are regularly advertised here in Australia, mostly by the larger white goods (homeware) companies. They include Haier (washing machines) and Lenovo are probably two of the best known. Huawei phones are becoming more popular and have been available in the lower end market for several years under their own brand name.

China's manufacturer's won't start to see global brands until they lift their design, quality control and produce units with better style that are more efficient. For example Haier washing machines use a lot of water and electrical energy when compared to European designed units made in China, granted there is also a large difference in price and quality, but until such things are addressed the problem will remain.
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Post time 2012-5-15 15:03:13 |Display all floors
Ratfink Post time: 2012-5-15 12:54
There are a few Chinese brands that are regularly advertised here in Australia, mostly by the larger ...

Thank you for your answer. It seems it is a long way for China  to have the respected brands, like Apple, Coco-Cola.

Chinese enterprises are acquiring global brands, will it make sense?

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Post time 2012-5-15 15:50:26 |Display all floors
Yes it makes sense. For example American business interests acquired many European brands and companies over the years both to capture establish themselves in local markets and also to grow their own businesses.  

In the same way that the Chinese are now in a position to acquire a large number of global grand names such as Blaupunkt (Germany -TV's and HiFi systems), Grundig (Germany -TV, HiFi Systems) Cambridge and Wharfdale (England audio amplifiers and loudspeakers), as well as many others. In some cases such as Wharfdale the company was still operational when purchased so the design work and international sales officer are still in the country of origin but the manufacturing and money come from China. This is a win win situation for many older established global brands who have worked in niche markets and or been supplanted by companies with larger advertising budgets and often inferior products.
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Post time 2012-5-15 16:03:15 |Display all floors
Ratfink Post time: 2012-5-15 15:50
Yes it makes sense. For example American business interests acquired many European brands and compan ...

Ratfink, thank you for your informative replies. You posts in this thread has been chosen  as "Original piece".

For more inforamtion, please check  Be our best writers, http://bbs.chinadaily.com.cn/thread-746681-1-1.html/

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Post time 2012-5-15 19:12:11 |Display all floors
This post was edited by Ratfink at 2012-5-15 19:13

voice_cd the link you provided is not valid due to the / at the end of the link : Good old 404 strikes again
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Post time 2012-5-16 14:07:36 |Display all floors
It takes a lot of time to build a brand and make it known globally.

First, China has to ougrow its "cheap low quality" image. Japan, Taiwan, South Korea managed to shift this image so I am confident China will too.

Second, China has to encourage more innovation and creativity. Truth is Haier and Lenovo (probably the two most famous chinese brads with Huawei) are nowhere as creative as Siemens or Samsung.

The other problem, that the Chinese only tackled recently, is regarding the name of the brand. Haier and Lenovo can be pronounced by people from other countries, it's already harder for Huawei (most people say it wa-wei).

China will build global brands, Chinese people just have to realize there is no shortcut, it takes time.
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